{"id":55300,"date":"2020-07-07T16:45:17","date_gmt":"2020-07-07T21:45:17","guid":{"rendered":"https:\/\/pantoglot.com\/style-guides-in-translation\/"},"modified":"2020-10-07T12:09:57","modified_gmt":"2020-10-07T17:09:57","slug":"style-guides-in-translation","status":"publish","type":"post","link":"https:\/\/www.pantoglot.com\/en\/style-guides-in-translation\/","title":{"rendered":"Style guides in translation"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]The way your company communicates your ideas is unique; there is no other company that does it in the same way.<\/span>\u00a0<\/span>What is it that makes it unique?<\/span>\u00a0<\/span>It shows your style.<\/strong>\u00a0<\/span><\/p>\n

The style that your communications reflect depend on various elements, such as the<\/span>\u00a0<\/span>message<\/strong>\u00a0<\/span>you would like to transmit,<\/span>\u00a0<\/span>words<\/span>\u00a0<\/span>you use and even the<\/span>\u00a0<\/span>method<\/span>\u00a0<\/span>you choose to transmit it.<\/span>\u00a0<\/span>When your company communicates with stakeholders, it is not only transmitting a message, but also projecting<\/span>\u00a0<\/span>an image<\/strong>.<\/span>\u00a0<\/span>Thus, the composition, spelling,\u00a0<\/span>terminology<\/span>\u00a0and structure of the text creates an impression in the readers of your corporate identity, and therefore, your values and principles.<\/span>\u00a0<\/span><\/p>\n

The means of mass communication, such press, radio and Internet, also create a style, a unique way or transmitting a message that allows the audience to have an idea of the identity of the organization distributing the information and to prefer it above all others.<\/span>\u00a0<\/span>In order to<\/span>\u00a0define this\u00a0<\/span>particular way<\/span>\u00a0of communicating, the media, publishers, advertising and design agencies, among many other organizations, depend on<\/span>\u00a0<\/span>style guides.\u00a0<\/strong><\/p>\n

What is a style guide?<\/span><\/span>\u00a0<\/span> <\/span><\/h2>\n

A style\u00a0<\/span>guide<\/span>\u00a0<\/span>is a compendium of criteria<\/strong><\/span>\u2014from professional and ethical to technical and<\/span>\u00a0<\/span>typographic:<\/span>\u00a0<\/span>\u2014 with the goal of defining some<\/span>\u00a0<\/span>specific preferences<\/strong><\/span>\u00a0<\/strong>and some<\/span>\u00a0<\/span>U<\/span>niform<\/span>\u00a0<\/span>guidelines<\/strong>\u00a0<\/span>in order to<\/span>\u00a0create a product that transmits a<\/span>\u00a0<\/span>clear message<\/strong>\u00a0<\/span>and project a<\/span>\u00a0concrete identity.<\/strong>\u00a0<\/span><\/p>\n

However, a style guide is not just limited to spelling rules, it goes far beyond that: it defines the preferred style according to the type of <\/span>communication; <\/span>which<\/span>\u00a0<\/span>terms<\/strong>\u00a0<\/span>should be used and which not, in accordance with the work your company performs; the<\/span>\u00a0<\/span>tone<\/strong>,<\/span>\u00a0<\/span>the<\/span>\u00a0<\/span>greetings<\/strong>\u00a0<\/span>and the<\/span>\u00a0<\/span>headings<\/strong>\u00a0<\/span>that should be used when directed at\u00a0<\/span>stakeholders;<\/span>\u00a0the way figures<\/span>\u00a0<\/span>are presented<\/span>\u00a0<\/span>in financial\u00a0<\/span>statements;<\/span>\u00a0among many other elements that make up part of your corporate identity.<\/span>.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Why is it helpful to have a corporate style guide?<\/span><\/span>\u00a0<\/span><\/h2>\n

The style of your communications not only give the public an idea of the values and goal of your company; it also<\/span>\u00a0<\/span>improves the perception that people have of your organization<\/strong><\/span>\u00a0<\/span>through professional composition and the fact that you respect the rules of language.<\/span>\u00a0<\/span><\/p>\n

If you want to communicate an idea, it is imperative that the message is worded well, has good spelling, uses punctuation correctly and employs adequate terms from the industry.<\/span>\u00a0<\/span><\/p>\n

If style guides are necessary to compose your messages and communications in Spanish, imagine how\u00a0<\/span>important<\/strong>\u00a0<\/span>they are when<\/span>\u00a0<\/span>translating any text<\/strong>\u00a0<\/span>If you are interested in an international audience hearing your message, and with it your corporate identity, then it is important that you contract the services of a linguistic provider who manages style guides.<\/span>\u00a0<\/span><\/p>\n

At<\/span>\u00a0<\/span>Pantoglot<\/span>,<\/span>\u00a0<\/span>we create and use style guides\u00a0<\/span>in order to<\/span>\u00a0guide our translation process, which allows us to define criteria to deliver a<\/span>\u00a0<\/span>high-quality and coherent<\/strong>\u00a0<\/span>product, using the terms that you and your company use every day, which respect the linguistic standards of the source language and transmits the<\/span>\u00a0<\/span>desired tone and the company\u2019s\u00a0personality\u00a0<\/strong><\/p>\n

Thanks to our translations supported by style guides, you<\/span>\u00a0<\/span>will be able to<\/span>:<\/span>\u00a0<\/span><\/p>\n

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  • Communicate highly professional,\u00a0<\/span>clear<\/span>\u00a0and accurate messages<\/strong> using the standardized terms defined by the industry or used at your company<\/span>\u00a0<\/span><\/li>\n
  • Internationalize your business, projecting your corporate identity in a foreign<\/strong> language and attract the attention of people and organizations outside or your stakeholders, such as possible foreign investors<\/span>\u00a0<\/span><\/li>\n
  • Communicate uniform messages<\/strong>, which gives a good corporative<\/span>\u00a0<\/span>impression<\/span>\u00a0<\/span><\/li>\n
  • Create a personalized tone<\/strong> directed at the audience and that refers them to their own company<\/span>\u00a0<\/span><\/li>\n
  • Facilitate it so readers from other countries understand the message that you want them to understand and learn about your business<\/span>\u00a0<\/span><\/li>\n
  • For your company, it is critical to establish a link to stakeholders.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

    If you already have a translation service provider that uses style guides to translate your communications, you will have a great opportunity to<\/span>\u00a0<\/span>present your message to the world in a professional and uniform way<\/strong>,<\/span>\u00a0<\/span>make your<\/span>\u00a0<\/span>corporate identity known in other countrie<\/strong>s<\/span>\u00a0<\/span>and expand this link to many other people and organizations abroad<\/span>.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_cta h2=”Would you like to learn more?” h4=”Subscribe to received content related to success stories, recommendations, good practices and news from the translation industry.” txt_align=”center” css=”.vc_custom_1579208965738{background-color: #ffffff !important;border-radius: 2px !important;}”]